'Naked as We Came' Analysis (Indie Folk)

Editing:

Saturation used to add colour for a more indie approach. Misty brown and yellow - Evokes sense of nostalgia in viewer and feels more personal. Only possible transition being when dust is falling in front of the camera and the direction of the movement changes.

Camerawork:

Constantly moving in one direction seeing close ups of all of the objects.

Mise en Scene:

Very colourful fruit - healthy - indie. Nature represents health and life, a common convention of the indie genre.

'Little Talks' Analysis (Indie Folk)

Editing:

The video has been edited together artistically as it is not a traditional music video.

Camerawork:

The camera tracks the band in the video, usually with an extreme wide shot or a wide shot. Nearer to the end, there are many close ups of different members including a woman.

Mise en scene:

The video is artistic and surreal, with only a few shots focusing on the band members. The shots are filmed artistically. Thought beats are used with everything in the video. Most of the video is very dark and cold, including climates, appearing dangerous and adventurous. Lots of movement.

Additional comments:

The video is very artistic, and blends black & white and colour to create something that looks different

Target Audience Planning - Music Video

My partners and I have started planning how we're going to gather a target audience for our indie folk music video. We're going to hand a questionnaire out to thirty people and gather information from that, before showing our thoughts so far to a group of our primary target audience and hear their thoughts on it. We're additionally creating a persona based on what we gather from our information that fits our primary target audience. To do this, we'll use a site called YouGov Profiles to find general statistics of different indie folk songs.

'Home' Analysis (Indie folk)

Editing:

Misty brown and yellow - Nostalgic. Evokes a sense of nostalgia in the viewer and feel personal.
Use of film between shots to make it look like an old video. Edited fast to show a groups many adventures for nostalgia and a personal effect.

'Wonderwall' Analysis (Indie)

Our chosen track’s genre reflects the sound of British indie music and the most obvious influence would have to be Oasis’ Wonderwall. The music video for the song particularly opened our eyes to the striking surrealist imagery that was employed throughout, all amongst the stark black and white colouring. We interpreted this as suggesting, despite the wondrous content of the song, there is a thin cover preventing it from being fully presented. As the visuals portray this, the music consistently hits downbeat notes as various points, reducing the impact of what has been played before it, into a more sombre atmosphere. Our chosen track likewise seems to hit this sombre tone after seemingly conventionally positive build-up.

Goodwin's Theory

Andrew Goodwin proposed a theory on music videos based on eight principles:

1.) Links between lyrics and visuals
2.) Links between music and visuals
3.) Genre characteristics
4.) Intertextual Reference
5.) Notions of looking (including voyeurism)
6.) Demands of the record label
7.) Performance, narrative or concept based music videos

All of this must be taken into consideration when analysing other music videos and creating our own music video for our chosen track.