Target Audience Planning - Music Video

My partners and I have started planning how we're going to gather a target audience for our indie folk music video. We're going to hand a questionnaire out to thirty people and gather information from that, before showing our thoughts so far to a group of our primary target audience and hear their thoughts on it. We're additionally creating a persona based on what we gather from our information that fits our primary target audience. To do this, we'll use a site called YouGov Profiles to find general statistics of different indie folk songs.