Friday, 9 October 2015
Focus Group Planning
To get a general idea of where to go with our music video, we're going to gather a group of 8-10 people between the ages of 30 and 40 to view a part of our music video and look at our general ideas so far. My partners and I will come up with 3-4 ideas and film a short sample of a possible music video that we will show to our focus group and hear what the general impression is and ideas of where we can improve on this. This will help with our overall target audience to focus on in the music video. Along with this, we will be handing out around 30 questionnaires to help with our target audience and see who we're aiming at.
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