Jason Mittell (2001) argues that industries use genre to sell products to audiences.
"The boundaries between genres are shifting and becoming more permeable" (Abercrombie 1996)
"Genres are instances of repetition and difference" (Neale 1980)
"Difference is absolutelyessential to the economy of genre (Neale 1980): mere repetition would not attract an audience.
All genres have subgenres (genres within genres)
"A genre defines a moral and social world" (Tudor 1974)
"A genre is not simply given by the culture; rather, it is in a constant process of negotiation and change " (Buckingham 1993)
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